
Hi! I’m Dena. I help childcare business owners and leaders build profitable, thriving businesses without the overwhelm of figuring everything out on their own.
Thinking about starting a family home program, childcare center, or preschool but have no idea where to begin? 😫
Grab the Daycare Starter Bundle to start your own childcare business for only $7 🙌
Download my 12-step guide on how to start, two state approved parent handbooks, budget template to determine profitability, and advertising bundle to fill your enrollment spots!
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5 Steps to Starting A Profitable Childcare Business from Scratch.
How to launch your very own successful family home program, childcare center, or preschool even if you're starting from zero and lack the knowledge and funding you need.
Unlock the funding you need to start your dream childcare business, no matter your financial situation.
This in-depth training covers traditional and creative funding methods, how to apply for grants and secure funds even without a strong credit score or savings.
Grab my FREE Daycare Starter Guide to start your own childcare business.
If you don’t know where to start, this 12 step guide to starting your own center or in-home daycare is perfect for you! Click the button to get instant access and download. It’s super easy and absolutely free!

I Have Everything You Need To Create Your Dream Childcare Business.
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13 Hacks to Make Running a Daycare Business Easier
If you already have a daycare or are considering starting a childcare business, you will want to read this blog post! We have compiled a list of 13 hacks that will make running your daycare much easier.

The 7 Must-Have Software Management Tools For Every Daycare
As a childcare business owner, you always look for ways to improve systems and processes. Here are seven software applications to help you run your daycare business more efficiently.

3 Fun & Easy Halloween Ideas For Your Childcare Staff
We often plan fun parties for our kiddos in our child care programs, but do you plan something fun for your staff as well? Your teachers & staff love to have fun too and it is extremely important to make fun in the workplace a #1 priority.

Why Raising Tuition Rates is Essential for Your Daycare
If you are an owner or director of a child care program, it's no secret that your business needs to bring in more revenue if you want to continue providing quality services. The best and fastest way to do this is by raising tuition rates.

How To Deal With Parents Who Consistently Pay Tuition Late!
Collecting late tuition is one of the more unpleasant jobs of running a daycare or child care center. Use the following tips and suggestions to make this task a little easier.

The 12 Most Common Child Care Business Mistakes
When it comes to child care, there is a lot that goes into running a successful business. From enrolling children to hiring the right employees to marketing your business, you need to know what mistakes to look for to ensure you do not make them yourself.

The Controversy of Universal Preschool and How It Affects Childcare Providers
There is much debate surrounding universal preschool and its effects on childcare providers. On the one hand, some argue that universal preschool should be offered to all children to give them a head start in their education.

One Surefire Way to Boost ECE Staff Retention
As ECE leaders and directors, it's easy to assume your team is happy as long as they are showing up for work every day and not complaining, but the truth is that most of your staff will not voice their concerns or give feedback unless you ask them.
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Hi, I’m Dena!
I know firsthand how overwhelming it can feel to start or grow a childcare business. I've been in your shoes—and that’s exactly why I’m here. With over 21 years of experience as a daycare center director, I’ve learned what works (and what doesn’t!) when it comes to building a childcare business that’s not just surviving, but truly thriving.
Through my consulting, signature courses, handbooks, templates, and bundles, I’ve been blessed to help thousands of providers across the U.S. and Canada launch and grow their childcare businesses. My goal? To reduce your stress and help you create a joyful, thriving environment for the families and staff you serve.
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WANT TO START YOUR OWN DAYCARE BUT DON’T KNOW WHERE TO START?
Grab my FREE Daycare Starter Guide to start your own childcare business.
If you don’t know where to start, this 12 step guide to starting your own center or in-home daycare is perfect for you! Click the button to get instant access! It’s super easy and absolutely free!